On Monday, Kit Kat will distribute six chocolate bars that have a GPS tracker inside them. Once they’ve been discovered by a hungry customer — and hopefully not via an emergency visit to a doctor after they’ve been digested — they can get activated. Then, a team will go out and deliver a 10,000 pound prize directly to him or her, wherever they happen to be.

OOH posters fitted with NFC touchpoints will let users check in on the competition as well, and find out, Willy Wonka style, how many GPS Kit Kats are left.

  1. 8-bit-wonder reblogged this from new-aesthetic
  2. heycassmoney reblogged this from new-aesthetic and added:
    This is a nice idea.
  3. pipecamp reblogged this from new-aesthetic and added:
    HOOOOOOOOOOOO!!
  4. daniellediegue reblogged this from theexiledleader
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  10. nerdfighterramblings reblogged this from new-aesthetic and added:
    This kind of freaks me out…
  11. queenofalltheeverythings reblogged this from new-aesthetic
  12. pooptronica reblogged this from new-aesthetic and added:
    Is this for real?
  13. wolvensnothere reblogged this from catvincent and added:
    That “WE WILL FIND YOU.” That.
  14. abhayakara reblogged this from new-aesthetic and added:
    Will there be Oompa-Loompas? What if I want a pony?
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